How To Increase Engagement For Your Website

October 28, 2021 in WEB DESIGN, SEO | 6 min

Designing a website that keeps your visitors engaged and interested is a challenge for every web designer. The internet is becoming more competitive every day. It’s not easy to keep up with all the changes in the market and it’s even harder to get noticed. Engagement is the goal of any website. It is what keeps customers coming back and what will ultimately bring in more clients.

Website engagement is one of the most important aspects of any business with an online presence, but it can be difficult to find new ways to keep customers interested. Our Edmonton web designers will design their website so that it reaches their target audience and provides them with a unique experience with every visit. There are many ways to increase engagement on your website. You can start by analyzing your users’ behavior and understanding what they need, want, or like. Once you know what makes them tick, you can keep them hooked by making sure that your content meets their expectations and satisfies their needs better than anyone else’s does. These practices also help tremendously with search engine optimization and search rankings for your website since they are directly related to the positive user experience. This article will explore how to increase engagement and what you can do to achieve this in your own website.

Importance of Readability and Design

If your aim is to have a high engagement rate among your visitors and high conversion, one of the most important things you can work on is the readability of your website. If your website displays fonts that are too small to read or images that overlapping on each other, it can easily create confusion and frustration among your users. Even the color choices are important when it comes to website design. For example, if you are using bright flashy colors for a serious law firm, chances are that the users will not take the brand seriously and form a bad first impression. These type of readability and design issues can lead to loss of potential customers that otherwise would easily convert, hence the loss of business.

As a thumb rule, it is always a good idea to have your website get checked by people that are close to you and ask if they see anything wrong. You can even do this by yourself by extensively checking and navigating your website to find any issues that might potentially create issues. Additionally, keeping your content and media files organized and easy-to-read is crucial. Highlighting important piece of information around the website will also help. Moreover, in designing a website it is important to have spaces between sections, content and media files so that the users will not be overwhelmed.

readability and website design are important for high conversion rates

Implementing The Right Design Elements

Your website design should align with your industry. Now this does not mean that your website cannot be unique in its own way, but by using the right design elements and color choices that go hand in hand with your relevant industry, you will be providing your users what they initially expect from your website. When the users visit your website, they expect to see what your company offers, its services and products. By combining the industry elements into your design, you ensure that you capture the right target audience. A website is the storefront of a company and ideally, we want your website to display what your industry offers in the best way possible by promoting you with the right design elements and themes. This will not only give you a competitive advantage in your relevant industry but will also leave a good, long-lasting first impression. 

Optimize Your Website Speed

Website speed is crucial to success for high conversion and user engagement rates. Slow loading websites are one of the most common ways to lose your visitors. Research shows that website’s loading in over 3 seconds are losing majority of their visitors. In a fast paced digital world where the customers want speed and want everything to load quickly, a slow website would lose you business and brand image. 

The best practices to slow website loading times are minimizing the css codes and json files, optimizing your images for web and placing one or two purge and website optimization plugins to work.

Make Your Website Responsive

Over %50 of visitors use their smartphones and handheld devices to browse the web. If your website is not responsive, meaning that it does not adjust its design to smaller screen sizes, it means you are losing more than half of your traffic. And to top it of, Google places a huge emphasis on responsive websites, therefore without a responsive design you are even losing chances of going up on the search engine result pages.

A responsive design automatically adjusts its design and media files for smaller screens such as smartphones so that the user experience would be intact. When incorporating a responsive website design, it is important to make content readable as well as the media files so that your users would not have to zoom in to understand what your website offers.