How SEO Will Change

January 31, 2022 in SEO| 6 min

SEO Changes That Will Happen in 2022

Every year, Google introduces and applies various algorithm changes that effectively changes and influences the SEO rankings. Most of these algorithm changes are effecting rankings in a minor way, however the big updates can cause a big shift in your rankings. Understanding how SEO will change and how you can improve your site’s rankings is important and essential to any of your websites.

1. Rankings Will Fluctuate

Something that every website owner should understand is that every website’s ranking will vary in time. This is because there are many factors that can change the SEO ranking over time, depending on the quality content and marketing strategies that you employ your rankings might change over time. Applying the correct strategies will help your rankings go up within a year or so in the search engine page results and will cause your website to get relevant traffic.


2. Position One Will Get More Important

SERP rankings and their importance varies, however the top spot always lures in the best traffic. Aiming for the top Google spot is a challenge, but not impossible.

Ideally, you want to take the top spot in Google search engine results because Google is now putting algorithmic changes in place therefore reducing traffic to your website. This reduces the effectiveness of SEO, it is just changing and the website owners must adjust their strategies to follow the new SEO trends.

You can still do well if you are in the second or third spot on page one. However, the top position still gets the most traffic. In fact, over %27 of all traffic goes to the first page therefore it is important to continuously improve your ranking. 

3. User Experience is Important

User experience is an important part of SEO, and in today’s world, more searches are made in mobile devices. This effectively means that you will have to continue to optimize the mobile environments to improve your rankings. Optimization is not just about the page speed, high quality content or backlinks, it should cover the whole experience. 

If your users are finding what they are looking for quickly on your website whether it’s a service or an online store, then they will be satisfied.

It’s important to find out what your users are looking for and optimize the website experience to suit their needs. If you don’t optimize the websites to what your users are looking for, you will eventually lose out in the long-run to your competitors. By using tools such as Google Search Console and Google PageSpeed Insights, you can test your website and optimize it for a better performance. 

4. Stick to Your Niche

You need to focus on building niche sites that covers your users’ needs. There are many websites and online blogs that cover variety of topics on the internet today and to focus your niche will yield the best results.

Focusing on one niche and being well-versed around that niche will boost your chances of getting relevant traffic and will give you authority within the niche and will help you gain authority in Google rankings.

Focusing on few topics in greater detail on each page and using your correct keywords in relevant industries will help you rank for the right search queries.

5. High Quality Content Will Be More Important

Content is always important to rank higher in SERPs, however high quality content that offers relevant information to users will gain more importance for SEO rankings. Users will need to find what they are looking for, so need to prevaricate in your content.

6. Backlinks Will Be Less Relevant

Generating more backlinks for your content will not be as much as important for the upcoming SEO strategies and rankings. If you decide to build too many links too fast, you run the risk of impacting your SEO in a negative way, therefore it is crucial to let this process happen in a natural way. It is better to simply publish your content in accordance with your SEO campaign and let your audience and other site owners to find and link to your content on their own. 

You can start to do manual outreach once your online content is in place.

If you do this, you will see a nice improvement on your rankings compared to getting too many backlinks from day one. Patience is the key when it comes to backlink approach, also the quality of backlinks and their content quality is crucial for success as well.

7. Branding Will Not Be As Important

Branding and getting your business recognized will not have much importance as before. Google prefers websites that have the authority in their niche. So making sure that you are know all about your niche will give you advantage.

Building a brand is still important as ever, however solely focusing on that will not improve your rankings in the long term.

8. Going Global With SEO

Considering a global SEO strategy instead of just looking at your region will provide better results, therefore better results. SEO is more than doing business in your own region, it can help many businesses and individuals in the world to achieve their business and digital marketing goals, therefore it is of utmost importance to do business anyone in the world. In a long term strategy, this effectively means that looking at your content and updating them for different regions.

Wrap Up For How SEO Will Change in 2022

Google provides thousands of algorithm changes every year and to remain at top at your relevant position, you need to constantly update your SEO strategy. Understanding how SEO will change is crucial for any business’ success.

SEO is still an important part of the digital marketing and business goal achievement purposes. You just need to change the way you apply and implement your search engine optimization, improve your strategy and be patient to see results. 

To learn how we apply the best SEO techniques and implementations to your website and every website that we create, feel free to book a call with us to discuss your project.