Designing a Website Properly
September 16, 2021 in Web Design| 7 min
Designing a Website That Fits Your Needs
Every business should have a website. Whether your aim is to raise awareness or sell a product or service, a well designed website does wonders for any business. Effective and efficient website design can make the difference between a new customer or a lost prospect. After all, your website is where your potential customers learn all about your business and the services and products you offer. Our Edmonton Web Design agency carry out four main design phases to design the best website that fit any industry and business.
Discovery and Strategy
We realize that many web designers tend to overlook discovery, research and strategy phases and jump right into the design process. That is a major mistake that many businesses suffer from. Discovering the user base, demographics, business goals and industry norms combined with a strategy that brings out the necessary elements and improved aspects so that the business can have a competitive advantage over its rivals in its relevant industry.
Discovery and research for any website is crucial not only in initial stages but throughout the entire design process. We can research what the business is like, where it stands and where can it go in its industry, its demographic, customer profile, offered services and products and collect and combine all these findings to create a strategy that will provide a successful digital campaign.
In strategy process, we aim to design and build a website that can overtake the competition in areas that provide the best overall outcome. Using the findings and data that we collected in researching process, we then design the website with a user interface that is pleasant for the common customer base of that business.
We realize that many web designers tend to overlook discovery, research and strategy phases and jump right into the design process. That is a major mistake that many businesses suffer from. Discovering the user base, demographics, business goals and industry norms combined with a strategy that brings out the necessary elements and improved aspects so that the business can have a competitive advantage over its rivals in its relevant industry.
Discovery and research for any website is crucial not only in initial stages but throughout the entire design process. We can research what the business is like, where it stands and where can it go in its industry, its demographic, customer profile, offered services and products and collect and combine all these findings to create a strategy that will provide a successful digital campaign.
In strategy process, we aim to design and build a website that can overtake the competition in areas that provide the best overall outcome. Using the findings and data that we collected in researching process, we then design the website with a user interface that is pleasant for the common customer base of that business.
Minimalist and Clear Design
When it comes to a successful website design, less is more. Compared to highly complex websites with confusing designs, minimalist website design that offers clear navigation makes a huge difference. Users that land on your website usually forms an impression of your brand in less than 5 seconds. If they were to encounter a complex website that is hard to navigate, this impression would be negative and in most cases, lead your users to leave the website in frustration, never to come back.
When we design a website, we make sure that it has the right elements for the relevant industry but we also make sure it has a clear design that is easy to navigate for the users. Browsers that come to your website come with a purpose in mind. Whether to learn more about your business or check the services and products you offer, they tend to have at least a vague idea of what to expect. Simple, clear and sleek designs are proven to withstand the time and various audiences. Moreover, this simplicity will offer easy-to-navigate platform that is user friendly, resulting in your users to find what they are looking for more easily and fast. Not to mention that the users will focus on what’s important instead of complexity of the design.
Competition and Relevant Industry Rivals
When starting on a website design, one of the most important aspects is to check what the relevant industry companies are doing. Creating original strategies, taking the successful ideas and improving them while removing the negative aspects of your rivals will result in your business’ overall digital success.
Taking into consideration that some of your industry rivals have websites that get relevant traffic, it is mandatory to research what they are doing right and wrong so we can improvise our strategy. If you feel more adventurous and feel confident that your company brings something entirely new to the table, then it might be a good idea to remove industry norms to create a website that is entirely different and new.
However, in most cases, fitting into the industry norms while improving the proven elements will bring out steady success. Nevertheless, researching industry rivals and understanding competition is a crucial step for any successful website campaign.
Demographics and Target Audience
Another important factor; website audience is important to access to relevant customer base. By understanding and knowing who the website is targeted at, we can narrow down from the general population to your potential customers.
Design also plays a critical role in this manner as well. For instance, if you own a company that operates in the corporate world, flashy colors and designs would not suit your company, instead we prefer to with a professional-looking color palette with a professional web design.
Website Design
Possibly the most fun and challenging part, design process takes an eye for creativity and skills to build a website that fits to client’s needs. Going through ideas, sketching, coding and building a website is fun, yet quite as hard at the same.
It is our job to design the website in a way it showcases your business to users so they can have a positive impression, which hopefully turn them from leads to customers. According the our experience, sharing the progress during the design process leaves everyone happy.
Website Development
Once the ideas, sketches and wireframing is done and approved by the client, it is time to develop the website. Working towards building a website that is responsive, meaning that it is accessible by both desktop and mobile users is a must in today’s environment where more than half the browsers are using their phones to access the internet.
Testing over and over again before delivering to the client is one of the jobs that we take seriously. And once the website is ready to go, we move on to the launch phase.
Launch and Maintenance
Some people tend to think that once the website is launched, everything is done. Most of the time, depending on your needs, our job starts right after the launch. Once the website is up and running, we can collect data and check the areas that need improvement and improve the areas that are doing good to boost the traffic. Not the mention that a website needs to be updated, controlled and taken care of. If you want your online presence to be a monetary success, we highly recommend SEO services to boost your digital marketing campaign further.