Building an Appealing Website for
Increased Traffic
September 27, 2021 in Web Design, SEO | 5 min
Importance of an Appealing Design in Customer Traffic
Website design is a vital part of any business. Whether you are a startup or an enterprise, a good website design can help you attract more customers. A well-designed site is appealing, easy to navigate and can tell your story in the best possible way. It also should be responsive so that it works well on both desktop and mobile devices.
An appealing web design can be the key to increased traffic for your site and increased engagement with your customers and audience so it pays off to invest in a good website designer who understands what it takes for your site to stand out from the crowd.
With the increasing number of browsing platforms, there is a need for websites to be accessible and appealing to a wide range of people. For instance, a website that caters to a senior citizen audience will most likely have a different layout and design compared to one that is targeted towards millennials.
In the context of web design, aesthetics is not enough. The layout needs to be clear and easy on the eyes which means that the website should have ample white space, easy navigation and minimal distractions from ads or other flashy elements. In this competitive online environment, it is crucial for you to have an appealing and elegantly designed website that suits your relevant industry and audience. Successful websites that are elegant are not only consist of great images, they also offer a great user interface.
Why is website design important?
A website is a crucial success factor for any business. Considering that today’s fast paced consumer market, you can connect with a wider audience and have them contact you or purchase your services and products with a design that offers great user interface, hence the growth of your company.
Many companies gain a competitive advantage due to their effective usage of online marketing and eCommerce websites. The online marketing strategies yield positive and successful results if you gain a strong online presence. These strategies support businesses by drawing in more customers and being able to reach wider audiences. Especially in a world where majority of people are on the internet, a strong online presence can immensely boost business’ brand recognition and profits.
To achieve successful online presence and boost your business goals, you need to have a unique design that appeals to your customers. You can get services from a Edmonton web design company to design a website that suits your needs and have a unique design that appeals to your customer demographic. A unique website that is designed well will provide a lasting positive impression to your customers and will score high on user functionality and user interface.
There are few elements that a website must have to boost your online presence in a way that the browsers will turn from leads to customers;
Brand Recognition
Having your unique logo well placed on the website is crucial as it provides a professional look for your customers. Additionally, a mission statement placed where it’s clearly visible that states the company vision and offerings in few sentences will also yield great results as it explains your customers what you do and what you offer.
User Interface
A well designed website is interactive by nature. Having features such as contact forms, CTAs (call-to-action) and blogs that create a connection between you and your customers is important and offer great advantages. A proper web design Edmonton will offer these features and will design in a way that these features woven into the design naturally.
Responsive Design
Almost half the internet users browse the internet on their mobile phones. In a world where people browse what they need on-the-go, a responsive web design that offers ease of usability on both desktops, laptops, phones and tables provides great advantages and can reach wider audiences. Any website that is designed should offer responsiveness and can be used with ease on all devices.
Creative Design
A website design requires a lot of creativity. Especially if you are serious about getting a strong online presence that yields results, creativity plays an important factor in web design. The website should be creative but also consider the industry, demographics, targeted traffics into consideration when designing. A creative design that does not fit into industry norms or customer base’s preferences will result in business’ getting an impact negatively. The best way to get a creative web design that offers useful features and aligns with the industry and the business culture itself is to hire a professional web designer in Edmonton.
Quality Content That is Relevant
Content is very important. Your website should provide its users high quality content that is relevant with your business, services and products. Content is also a way for you to connect to your customers. The content should be user friendly as well as search engine friendly. To develop content strategies that focus on customer needs and are search engine optimized, you must do an extensive research on material and optimize it for search engines.
Search Engine Optimization
Design and content are important, but to rank higher you need a proper SEO for your website. There are over 200 ranking factors for websites to rank higher on search engines such as Google, and it’s a long term strategy that yields cumulative results. Researching and using the right keywords in your content, optimizing the on-site and off-site features, proper internal linking, optimizing images, tags, headlines and meta descriptions are one of the few ranking factors for successfully ranking higher on search engines. In most cases it’s a good idea to hire a SEO Edmonton for results that are successful.